Erin Gargan

SESSION I: Digital Persuasion: Sell Smarter in the Modern Marketplace
February 2020
Duration: 60 minutes

Topics to be covered: 

  • What is digital persuasion and why it's an essential survive-and-thrive skill to master
  • How screens and social media have impacted traditional business networking and communication - and what you can do about it
  • How to digitally differentiate yourself and attract more of your sales targets without the power of face-to-face communication
  • Psychology principles behind effective digital persuasion
  • The one thing all digitally persuasive salespeople have in common
  • The biggest digital influence mistake everyone makes - and how to avoid it
  • The 3-step Digital Persuasion Formula for transforming online activity into real offline relationships

   

SESSION II: Digital Persuasion: Ignite Your Social Influence
March 2020
Duration: 60 minutes

Topics to be covered: 

  • Why social influence has shifted from brands to individuals - and what you can do about it
  • How to digitally differentiate your content on even the loudest social platforms
  • How to find and authentically engage your most effective social media ambassadors 
  • How to measure and illustrate social influencer marketing success
  • Psychology principles behind social influence 
  • The one thing all digitally persuasive content has in common
  • The biggest influencer marketing mistake everyone makes - and how to avoid it
  • Predictions for the future of social marketing - and how you can prepare for it

   
SESSION III: Ideas to implementation: an interactive Q&A
April 2020
Duration: 60 minutes

A post-keynote opportunity to take a deeper dive and ask Erin about some of the strategies she shared in sessions one and two. 

   

         

About Erin Gargan

Erin Gargan King is a best-selling author, former World Champion Irish Step Dance competitor, and digital persuasion expert. She has helped clients ranging from The Academy Awards to the United States Navy develop more effective social media strategies. She sold her first two companies, Jump Digital Media and PMS.com before the age of 30. In 2010, she founded Socialite Agency, a social media firm whose clients include VISA, Target, Siemens, Hitachi and others. She is the author of the Digital Persuasion book series. Erin helps sales and marketing professionals attract attention and increase influence by becoming more persuasive digital communicators.